Why is it that despite having a national team that is way more successful than its football counterpart, and certainly much more likeable, Rugby Union still has a very limited reach?
After all, everytime I watch Rugby I get the impression I could really like this sport…but never get into it…
Some possibilities:
1) Club Rugby is pretty invisible, monopolized by Sky. This low profile seems to be reflected in the attendances, equivalent to lower league football.
2) The rules are complex and at the moment seem to favour a style of play that involves grinding out possession until you get a penalty. This might fascinate the fan, but is off putting for the interested spectator for whom the World Cup Final was a dull 0-0 draw decided on penalties.
It was interesting to see that minor rule changes are being proposed to deal with this. Considering how football was revolutionised by simply not allowing goalkeepers to pick up pass-backs, this might have a great impact. There are many serious issues with football these days (teams becoming corporations; the boring predictability of the Premiership; players seen as spoilt brats; exagerratted dissent and diving) which Rugby could exploit to its advantage.